Why Buy A Yamaha?

Yamaha Boats Honored with Industry’s Highest Innovation Award


MIAMI BEACH, Fla. – FEBRUARY 14, 2013 – Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., was honored today by the National Marine Manufacturers Association (NMMA) and Boating Writers International as the 2013 winner of the prestigious NMMA Innovation Award.

The award judges chose Yamaha Boats for its exclusive Thrust Directional Enhancer (T.D.E.) that is available on all 2013 Yamaha boats. According to the panel, the Yamaha Thrust Directional Enhancer is “a simple, yet effective improvement that maximizes control and maneuverability at slow speeds.”

T.D.E. engages when the boat is throttled down to no wake speeds, directing the water flow from the jet nozzle downward at an optimum angle. The Thrust Directional Enhancer works exceptionally well when docking or maneuvering in tight spaces.

“As the Yamaha internal drivetrain continues to set the industry standard, we will continue to innovate to create the best experience for our customers,” said Bryan Seti, general manager for Yamaha’s Watercraft Group.

From an award-winning water level swim platform to lightweight, compact twin Yamaha marine engines, it's clear why consumers have made Yamaha one of the best selling boat brands in America.

Yamaha's internal propulsion, housed deep inside the hull, provides peace of mind when launching, driving and relaxing while offering unmatched acceleration and performance when cruising.

Having garnered the boating industry's top awards year after year, it's time for you to find out what the buzz is all about, and why days on the water aboard a Yamaha Boat are unlike any others. Yamaha Boats. The secret is out. Built for a Lifetime, Designed for the Moment.